The Problem with Traditional Yard Signs For decades, roofing contractors have relied on yard signs to generate neighborhood awareness after completing a project. They work—for a while. A homeowner driving through the neighborhood notices the sign. Maybe a neighbor walking the dog takes a glance.
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Homeowners are researching contractors differently than they did just a few years ago. Traditional advertising still plays an important role in building awareness, but when it comes time to choose a contractor, homeowners want proof.
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