After a relatively quiet stretch, severe weather activity is expected to increase again during the week of July 20–26. The latest Extreme Weather Insights forecast calls for a slightly above-average week, earning a score of 6/10.
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For more than two decades, digital marketing has revolved around one objective: get the click. Rank on Google. Win the ad auction. Drive traffic to your website. Convert the visitor.
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The Problem with Traditional Yard Signs For decades, roofing contractors have relied on yard signs to generate neighborhood awareness after completing a project. They work—for a while. A homeowner driving through the neighborhood notices the sign. Maybe a neighbor walking the dog takes a glance.
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For many contractors, a website is treated like a digital brochure—something that looks professional, lists services, and hopefully generates a few leads each month. The problem? Modern homeowners expect much more. Your website should be the central hub of your entire sales and marketing strategy.
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In today’s home improvement market, generating more leads isn’t just about getting more website visitors — it’s about converting the homeowners already showing interest.
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Over the past several months, a wave of demand letters citing the California Invasion of Privacy Act (CIPA) has been landing in the inboxes of home services businesses across the country. A small number of our own customers have received them.
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After a highly active holiday week that brought severe weather to nearly every region east of the Rockies, the pattern remains active heading into July.
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Your Digital Presence Shouldn't Have an Expiration Date Technology moves fast. Customer expectations change. Search algorithms evolve. New marketing channels emerge. Artificial intelligence is reshaping how people discover businesses online.
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Search has changed. Google is no longer rewarding websites that simply stuff keywords into a page or churn out generic content. Instead, the algorithm aggressively prioritizes credibility—real businesses doing real work with real proof. That’s where E-E-A-T comes in.
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