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Severe weather activity settles closer to average this week, but several regions remain worth watching as a cold front moves from the Great Lakes toward the East Coast and additional storm opportunities develop across the Plains. For August 24–30, 2026, Dr.

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Severe weather remains active across multiple parts of the country this week, but the overall setup is more typical for mid-to-late August than last week's above-average activity. For August 17–23, 2026, Dr. Gensini gives this week's forecast an Extreme Weather Insights Score of 5/10.

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Project Showcase AI can create polished images in seconds. But it cannot recreate the trust behind a real roof, a real customer, a real neighborhood, and a project your team actually completed. As synthetic content becomes easier to identify, authentic project content becomes more valuable.

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Extreme Weather Insights | August 10–16, 2026 After several weeks of relatively average severe weather activity, the pattern is changing significantly this week. According to Dr.

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Artificial Intelligence The PSAI Agent isn't another AI application. It's the intelligence layer powering every feature across the Predictive Sales AI platform, helping contractors build websites, publish content, showcase projects, launch campaigns, and grow faster than ever before.

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WeatherHub Update More Hail Events Are Now Visible on Your Weather Maps Predictive Sales AI weather maps and hail radar now surface smaller hail events, including reports under half an inch, giving contractors a more complete view of storm activity in their markets.

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The latest PSAI release introduces new ways to build website content, publish completed projects, use audience data and uncover opportunities—directly from the platform you already use.

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Whether you're at a home show, county fair, community event, retail location, or knocking doors after a storm, one thing is true: The quality of your follow-up determines the value of every lead you collect.

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Severe weather begins the week with a significant round of storms across the western Great Lakes before activity gradually shifts toward the Mid-Atlantic, Great Plains, and Northeast.

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Google is making one of the biggest operational changes to Local Services Ads since the platform launched.

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