Digital Marketing Analyst

Being a Digital Marketing Anaylst at Spectrum is a lot like entering an escape room— you, your friends, and a trusty game master working together to solve an epic puzzle. In other words, at Spectrum you will work alongside other enthusiastic and knowledgeable analytical and data-driven professionals with the direction of a brilliant and fun senior leader to create, set up, and execute innovative new digital marketing plans. From Adwords and Bing, to Facebook and LinkedIn, the sky is the limit when it comes to the platforms you utilize to build campaigns and the data you analyze. So, if you’re a creative problem solver and a lover of all things numbers or data, please read on!

Responsibilities

As a Digital Marketing Manager at Spectrum you will not only have the opportunity to explore your love for creative problem solving and data analysis, but you will also have the opportunity to quickly grow your career as well. Here are just a few of the responsibilities you will have the chance to work on and later expand on:

• Planning and executing paid search campaigns, including, but not limited to account setup, strategy development, organization, management, attending client meeting, and reporting
• Providing regular reporting and analysis to clients
• Analyzing keyword data and identifying negative keywords
• Evaluating large pools of data; identifying trends and applying new insights to client campaigns
• Calculating customer return on investments and other essential KPIs
• Investigating paid search accounts to determine plans for improvement
• Staying up-to-date on the latest trends in search marketing
• Identifying appropriate target audiences based on historical customer data and consumer affinities via Google, Facebook, LinkedIn and more

Some Characteristics That Define You

We understand that as a Digital Marketing Manager for Spectrum, you have the opportunity to wear many different hats and take on many different roles. As such, here are just a few of those unique characteristics that define you:

• Analytical. In order to solve problems and build innovative new digital marketing campaigns, it is essential that you know how to take an idea and analyze it from all of its angles.
• Meticulous. When you work with large data sets all day, it only makes sense that you’re extremely detail-oriented, ensuring that campaigns will run smoothly and efficiently.
• People Person. A good digital marketing campaign takes data sets and evaluates the next best move; but a great digital marketing campaign understands the human element of marketing both from the perspective of a client and the needs of a customer.
• Self-Driven. As a Digital Marketing Manager for Spectrum, you will have the opportunity to take agency over your career growth. As such, we want you to feel excited and eager about learning new skills and paving your own path.
• Curious. Naturally, a puzzle-solver like yourself is always eager to learn how and why things work the way they do. As a Digital Marketing Manager for Spectrum we highly encourage that creative, forward-thinking mentality.

Required Skills and Experience

Besides the incredible intangible assets you bring to the table, as a Digital Marketing Manager you will also contribute to the team’s success with the following skills and experience:

• A bachelor’s degree in mathematics, statistics, business, economics, finance, accounting or a related field
• Proven ability to manage multiple projects and analyze large data sets
• PPC management experience (AdWords and ideally Bing), preferably interacting directly with clients and/or sales teams
• Experience using A/B testing tools (particularly Visual Website Optimizer) is preferred
• Experience writing and testing paid search ads
• Proficiency with Excel (e.g. familiarity with pivot tables)
• A basic understanding of HTML/CSS
• Ability to understand and develop performance reports using Google Analytics Data
• Google Certifications such as Google Adwords and Google Analytics

Benefits

Aside from the actual escape room outings, as a Digital Marketing Manager at Spectrum there are a ton of fantastic perks and benefits that come along with your work. Here are just a few of the benefits you can expect when joining the Spectrum family:

• Comprehensive medical & dental insurance
• Retirement planning & company matching
• Generous PTO, including sick days & holidays
• Year-round gym memberships
• Paid continuing education
• Hybrid work from Home
• Company sponsored events and group activities outside of the office and virtual

About Us

Our company mission can be summed up in one word—growth. At Spectrum, our top priorities revolve around growing business for our customers, growing our software, and growing our careers.

Since opening our doors in 1992, Spectrum has proudly served the small and medium-sized business owner, developing new and innovative ways to drive sales for their businesses. Today, we work with more than 1000 clients in virtually every major North American market serving as one of the nation’s top lead generation software and service providers in the home services arena. But Spectrum is so much more than just a service for lead generation and lead generation software.

Spectrum is a manifestation of our team’s ingenuity and unique skillset. The talent of our individual team members and energy as a unit has led us to create the program responsible for our overall success. This lead generation ecosystem, combining a multitude of software tools, full-service account management, and web-development processes has secured millions of leads for our clients and is a true testament to the capabilities and forward-thinking attitude of the Spectrum family.

We continue to grow every day as a leader and innovator in driving client sales, and we want you to join us in doing so as a Digital Marketing Manager today!