Spectrum Communications & Consulting, LLC Blog: paid search advertising
You may think that you should turn off your paid advertising during the winter, as it’s not really the time that homeowners embark on projects. While your active jobs may slow down during the off-season, your marketing shouldn’t. Your business should be present in the digital sphere all year long to...
When major advertisers in the home services industry provide paid media reporting at the end of every month, they provide a CPL that is comprised of all of the leads in your total ad spend. Those leads include product keywords, service keywords, and most importantly, your branded keywords. Although...
Coming up with advertising that drives business can be tough, so when something works, it’s easy to just stick with it and carry on. This causes a lot of companies to direct all their attention and marketing spend towards one advertising source instead of numerous channels. But this is a mistake! Yo...
Renaming your company sounds like a drastic action—and you’re probably wondering why the heck we’d recommend it. But there are some substantial reasons for considering a name change. The wrong name can have a hugely negative effect on your digital marketing. We’re not just talking about your...
As a business in the home services industry, tailoring your ad elements to best fit both Google’s algorithms and your audience's needs will drive your business the best results and the most leads. Before you start siphoning your money into ads, though, you should understand what elements make u...
Home improvement lead generation is becoming a crowded market. Just to name a few titanic companies you are competing with: Amazon Home Services.HomeAdvisor/Angie’s List – now one supersized conglomerate.Home Depot and the other big box home stores. That’s an intensely competitive marketplace! But l...
Ready to get started? Download our Digital Advertising Guide for your plan of attack for lead generation on Google and beyond! With HomeAdvisor buying out Angie’s List this month, the home services landscape is experiencing major changes. Between HomeAdvisor/Angie’s List, Amazon Home Services, Thumb...
If you had a second chance to persuade every visitor on your website who didn’t get in touch with you on their first visit, wouldn’t you want to take it? Of course you would! Remarketing ads give you that exact opportunity, following qualified homeowners around the web after they visit your site. Wh...
When we visited Mountain View in May, Google announced new features on the horizon for advertisers. The most exciting new feature launch was the plan to increase the size of Google ads by about 50% - eventually. Well, eventually means now! Google made Extended Text Ads available to all advertisers l...
Don’t forget – we’ve also analyzed Google’s recently redesigned layout. Download the full insights to the right! Currently in its beta phase, Google is testing out a new paid search format for home services professionals. This allows Google searchers to view a list of companies, and send quote reque...
