Spectrum Communications & Consulting, LLC Blog: google adwords
Google Local Services provides a powerful platform for contractors to advertise their services and connect with local customers actively seeking their expertise. In this blog, we'll explore the benefits of Google Local Services and how contractors can leverage this tool to expand their customer base...
As it becomes increasingly difficult to generate quality leads through Google AdWords, service providers have found opportunity in Local Services by Google, an exclusive platform that allows advertisers to receive and engage with potential customers in a custom dashboard. At the end of 2018, due to...
As a business in the home services industry, tailoring your ad elements to best fit both Google’s algorithms and your audience's needs will drive your business the best results and the most leads. Before you start siphoning your money into ads, though, you should understand what elements make u...
This week, Google announced a major update to their AdWords platform that will improve the way you market your business on mobile. The update streamlines your advertisements by improving user engagement and readability. As digital marketing experts, we’ve broken down the things you need to know...
This news from Google was so exciting, we had to do a double-take. By cleverly implementing this new feature, you can track and advertise to website visitors… looking for your competitors’ websites! The new feature, called Custom Affinity Audiences, is available today to select advertisers. H...
Curious how many remodelers place ads on Google? We did a study on that! Spoilers: 56% of award-winning remodelers are running paid-search ads. Some remodelers don’t fully realize the effect that the boom in smartphone searches will have on their business. The mass adoption of mobile sea...
Breaking news! Google Search Results are now displaying paid-search advertisements in a radically different way. You may not have noticed this morning, but the traditional 3-placements with trailing ads off to the right side are no more. Instead, Google Ad Placements now display placements above the...
As a home services company, location-based marketing and advertising is the key to unlocking more leads. Our own research has found that tailoring messages to relevant audiences within your service area(s) will not only save you thousands of dollars in worthless clicks, it can drop your cost-per-lea...
When it comes to your company's Internet marketing, is it best to allocate time and money to your search engine optimization efforts or your pay-per-click advertising? Which is better for your business? PPC is a fantastic surface-level way to get your business in front of potential customers almost...
Powerful advertising platforms such as Google AdWords and Microsoft adCenter have made online marketing for small- and medium-sized businesses convenient and effective. As the Internet continues to burrow deeper into the lives of American consumers, business owners continue to capitalize -- taking m...
