Blog: Digital Marketing
Promotions are an effective way to generate interest in your business, but if they aren’t done right, they can have a negative effect on your ability to generate leads. We’ve covered effective promotion types in a past post, but now we’re taking you through some common issues we see in home service...
Your business probably has a quote form that allows people to contact you through your website. But is your form actually capturing all of those hot leads you want it to capture? We have a feeling the answer might be no. If you haven’t looked at your quote form in a while, ask yourself these three...
As a business in the home services industry, tailoring your ad elements to best fit both Google’s algorithms and your audience's needs will drive your business the best results and the most leads. Before you start siphoning your money into ads, though, you should understand what elements make u...
In home service industries, we tend to focus on the importance of the in-person meeting, not realizing that phone success is critical to nurturing leads on the path to choosing you for their home project. This means having a well-trained call center staff can make a huge impact on your business’s bo...
Take a deep breath—dealing with bad reviews is unfortunately just one of those things you must confront in the home services industry. Whether the issue was your fault or not, having a plan to deal with bad reviews is vital to managing the reputation of your business. We promise a bad review i...
Generating leads is the key to expanding your business, but do you have a solid marketing plan to ensure continued growth? Between online visibility, digital ads, and maintaining a relationship with current customers, there are a lot of factors that must work together in order for your business to r...
Increasingly, your customers are expecting instant gratification. If they have questions that they need answered before they buy, especially after hours, they expect to instantly get ahold of someone at your company for an answer. This customer demand for instant gratification is a blessing and a cu...
With home show season winding down, it’s time to look over your performance this year. You need to know which events performed best, to plan your investments for next year. The problem is that there are a ton of moving parts and metrics to keep track of in event marketing, so knowing your performanc...
When this year’s Remodeling Top 550 rankings came out, the team at Spectrum jumped on the data to try and determine some of the factors that make the best the best. We hope that our insights will help you improve your own remodeling company’s bottom line and make those who are already searching for...
Moving is a seasonal business. The American Moving and Storage Association named May as National Moving Month to mark the beginning of moving season. Roughly 65% of annual moves occur during the 6 months between April and September, and that busy season is coming to a close. It’s not all bad news, t...
