Blog: Lisa Albano
About Lisa Albano
Visual marketing is quickly becoming one of the most important selling tools for your business. Luckily for you as a remodeler, you’re in the business of making customers' homes look and feel better. How can you take professional-grade photos to feature your work without hiring a professional photog...
This week, Google announced a major update to their AdWords platform that will improve the way you market your business on mobile. The update streamlines your advertisements by improving user engagement and readability. As digital marketing experts, we’ve broken down the things you need to know...
Maintaining a loyal customer base is key for any business, and growing a company requires constant customer satisfaction. With today’s technology, you don’t have to wait for a customer to call for you to get a sense of your performance and make changes. With Spectrum's survey tool, you can...
In May, Angie’s List rocked the home services world by announcing its buyout from rival company, IAC, also known as HomeAdvisor’s parent company. After a difficult year of poor stock performance, consistent layoffs, and the introduction of their “freemium” model to attract disinterested consume...
To have an effective in-home consultation, you need to show your potential customers that you can make their vision a reality. You can tell them everything your company does, but having visual evidence will make your pitch much more compelling. Spectrum drives digital lead generation, but we recog...
In-home consultations are the key to generating revenue for your remodeling business. It’s your chance to meet with a potential customer and close a deal. At Spectrum, we build your online presence to obtain quality leads for your company, but we also understand your needs beyond the screen. There a...
Your website is the foundation of your business. It describes who you are, what you do, and how you can positively influence a customer’s life. Your site could be hitting all the right marks, but a shopper still clicks that dreaded “X” button. How can you prevent this from happening? Spectrum'...
