How This Mover Gained Hundreds of Online Reviews

When Brouwer Relocation Services was founded in 1969, online reviews weren’t even a thing. Now reviews are one of the top decision-making factors in a consumer’s search for a mover. In order to gain new business, Brouwer knew they needed to update their marketing strategy. They partnered with Spectrum to elevate their online reputation for more lead generation.

At Spectrum, we understand that reputation management is a large piece of the lead-generation puzzle. When Brouwer began working with Spectrum, they had no reviews on third-party websites. Today, Brouwer has 65 Google reviews, 63 reviews with the Better Business Bureau, and over 500 reviews on their website.

Here’s how Spectrum grew Brouwer’s online reputation since they started working with us:

• Reputation Management: Our software tool allowed Brouwer to get legitimate, high-quality reviews from customers.They engaged with customers throughout the entire sales process and shared those reviews on their website and third-party sites. Their reviews also display on search results, driving traffic and increasing the number of leads to their site.
• Review Incentives: To encourage honest feedback, Brouwer offered past customers the chance to win a gift card after posting a review. Spectrum’s partnership with restaurant.com secured Brouwer a great gift card at the right price.
• Survey Requests: Similar to Review Requests, Spectrum’s software creates pre-populated surveys that can be sent to customers in seconds. Our aggregate polling tool visually displays overall satisfaction ratings from survey participants, an added selling point for potential customers looking at Brouwer’s services.

Customers like sites with stars—Spectrum saw a 49% increase in sales lead generation for companies with strong reviews like Brouwer. Brouwer’s online reviews increased their website click-through rate by adding site credibility and driving search engine rankings.

How Can Spectrum Help Your Business?

Spectrum’s comprehensive digital marketing services have transformed Brouwer into a competitive lead generating company. If you’re interested in high-performance digital marketing, we’d love to talk. We offer a free Digital Marketing Analysis to show you the lead generation possibilities your company can achieve.Fill out our online form or call us at (847) 239-5591 to get started!