Senior Marketing Manager

Your work as a Senior Marketing Manager at Spectrum is a lot like a misspelled name on a Starbucks cup— entertaining, hilarious, and just clever enough to disguise consumers from your true intentions of convincing them to share your brand with all of their friends. We’re looking for Digital Marketing Manager with that witty edge, to help us create unique marketing materials and ultimately present us with tangible and quantitative results. So, if you think you’ve got that sweet combination of craft and analytics please, “Tail-or” or any absurd misspelling, read on.

Responsibilities

As Spectrum’s Senior Marketing Manager and ultimately the leader of Spectrum’s first impressions, you will have many creative and strategic projects ahead of you. From day to day you will:

• Utilize Adobe CC to generate new marketing campaigns from downloadables to video to any strategies worth testing
• Prospecting and qualifying leads to build marketing lists and inform sales team
• Building and promoting Spectrum’s brand to existing and prospective clients
• Analyze different marketing campaigns to quantitatively assess marketing performance and ultimately inform and evolve marketing efforts accordingly
• A/B test different forms of marketing content from email sends, to blog posts, to social content, marketing landing pages and more
• Manage and maintain internal email marketing campaign by generating list servs, writing relevant and interesting content, and exploring new opportunities as they present themselves
• Curating case studies whether that be conducting data analysis or designing the final product presented to the customer for a presentation/content send
• Conducting opportunity analyses for potential customers as well as existing customers
• Researching the top markets around the nation to assess Spectrum’s opportunity

Some Characteristics That Define You

Besides the typical day to day tasks, as Spectrum’s Senior Marketing Manager, you will not only bring a unique skillset to the table but will be a unique personality in the office as well. Here are just a few of the fabulous intangible qualities that may define you:

• Cunning. We love a bit of wit and spice here at Spectrum. As a marketing manager, we want you to embrace that wild side and use it to your advantage to form out-of-the-box, killer marketing campaigns.
• Entrepreneurial. We want you to make this position your own. There are lots of different ways to implement quality marketing strategy and we want to see you take the initiative to find the best ones.
• Data-Savvy. As all great marketers know, quality marketing strategy is driven by content paired with data analytics. As Spectrum’s Digital Marketing Manager, you will analyze and test your efforts to inform your future decisions.
• Curious. At Spectrum, we love what you do and were always seeking to understand why different campaigns are successful. So naturally, we love marketers that are as curious as we are.
• Creative. From written to visual, marketing has a wide variety of possible routes. We want you to embrace your imagination to determine which of those routes work best.
• Organized. With such a wide variety of opportunity, comes much chaos. As the savvy marketer you are, we know you’ll take your organizational skills to adapt and make sense of all that noise.

Required Skills and Experience

Before you begin your journey as Spectrum’s Digital Marketing Manager, you’ll want to come in with a few foundational skills. Here are just a few to get you started:

• A Bachelor’s Degree in marketing, business, psychology, statistics, communications, writing, or similar fields
• Exceptional written communication skills
• Professional Experience in Excel
• Understanding of SEO/SEM principles
• Adobe CC specifically Photoshop and InDesign experience
• Camtasia or other video editing software experience preferred
• Google Adwords and Analytics experience preferred
• Campaign Monitor or other similar email marketing tool experience preferred
• Salesforce or or other CRM familiarity preferred
• Home service industry knowledge is a bonus

Benefits

Being the stellar Senior Marketing Manager that you are, we understand that in order to stay fresh all day you need a good work-life-play balance. To make sure that’s possible this full-time position comes with a highly competitive salary and unparalleled benefits including: