Spectrum Communications & Consulting, LLC Blog: Writing
So you’ve started working out the details of your business’s new website and social media campaign. There’s a lot to think about! Let’s briefly go over your lead generation strategy to make sure everything’s in order. Your site is built with responsive design? Check! It has eye-catching colors and a...
Picture a plainly dressed man sitting outside on a piece of cardboard. He’s holding a cardboard sign. His coat is on. His scarf is wrapped around his neck. It’s raining. And yet most people ignore him, even though his sign reads: I’M BLIND. PLEASE HELP. A young, professionally dressed woman eventual...
A bad Yelp review is like a hard punch in the gut. Only the pain doesn't go away. It lingers horribly in the pit of your stomach while your face illustrates the agony you're going through. Everyone can see it. Receiving a bad review on Yelp is extremely frustrating for a small business owner. Beside...
Do you use Google? Do you use Google for work? Could potential customers use Google to find your business? Then read on. The more you know about Google -- you know, what makes it tick -- the better you'll be at using it personally and professionally. The better you'll be at making Google work for yo...
A pay-per-click ad should only target people who are ready to make a purchase immediately. To help advertisers do so, Google created negative keywords. Negative keywords increase PPC profits by cutting the number of irrelevant visitors (clicks) you pay for. For example, if you’re running ads selling...
Is your company’s website as effective at generating sales/leads as it could be? Which aspects of the website have the biggest opportunities for improvement? Pay-per-click advertising is an easy and cost-effective way to collect reliable performance information to answer these questions and generall...
As a follow-up to our last article, which highlighted the value of business blogging, here’s a post about how to actually write one – a good one. Ultimately, it comes down to two things: content and aesthetics. Of course, these terms are very broad, so let’s narrow them down: CONTENT: Make It Intere...
What’s at the Soul of Great Advertising? Advertising isn’t logical – far from it, in fact. Advertising doesn’t have to make perfect sense; it doesn’t necessarily have to teach us anything or deliver tons of information or give us the skinny, either. No. Advertising doesn’t have to do any of that. T...
