Spectrum Communications & Consulting, LLC Blog: social media marketing
Eager to jump right in and get reviews? Download our 3-Step Guide for instructions! Your reputation online is not a single, unitary thing – it isn’t just your Yelp rating or your testimonials on your own website. It is the whole panorama a customer sees when they search for you on the web. Do a...
As of 2014, Google+ has over 540 million active monthly users, which means it’s grown by nearly 200% over the past year! With the value of Google+ increasing every day, we have to stop thinking of this platform as a ghost town and take it for what it really is: an invaluable lead generation tool. In...
New-age technology has ushered in a brand new way to connect with customers all over the world. Gone are the days of cold calling and mass mailings. No longer do you need to wait for reports detailing the performance of your marketing efforts. Today – right now – you need to create social medi...
Pinterest has quickly grown into one of the most popular social media platforms on the web. With more than 70 million users and 30 billion pins to-date, there is something about this visual-centric platform that users just can’t get enough of. Now, with the release of Guided Search, Pinterest ha...
British-born philosopher and religious scholar Alan Watts once eloquently stated: “The only way to make sense out of change is to plunge into it, move with it, and join the dance.” Change is an inescapable part of life, and while 2014 has brought many changes, one thing always stays the same: your s...
A comprehensive Search Engine Optimization (SEO) strategy has proven time and again to be a necessary foundation for any company marketing themselves on the Internet. Kudos if your business also participates in some form of social media (i.e. Facebook, Twitter, Google+, LinkedIn). However, now that...
According to Manta.com, a social networking site for small businesses, one-in-three small business owners spend three hours managing their social media accounts every week. 10% spend as much as 10 hours per week -- a healthy bit of time. But is it worth it? Because of the time commitment it requires...
According to the 2012 Social Media Marketing Industry Report: 94% of all marketing departments use social media to market their business Nearly 60% of marketers devote 8 hours/day to maintain and develop social media 43% of people aged 20-29 spend over 10 hours a week on social media sites 85% of...
