Blog: social media marketing
Facebook is a major player in the home improvement industry. It's a great way to connect with your customer base and reach new audiences. How can you make Facebook more effective for your business in 2022? Let’s talk about three areas you should focus on this year. Maximize Your Opportunities on Fac...
You may think that you should turn off your paid advertising during the winter, as it’s not really the time that homeowners embark on projects. While your active jobs may slow down during the off-season, your marketing shouldn’t. Your business should be present in the digital sphere all year long to...
Even if you use social media regularly for your personal account, understanding social media for business is a different story. Unlike your personal account, your business account can’t just post a random photo at 10 PM on a Tuesday because you feel like it. When and what you post for business socia...
In a recent announcement, Facebook plans to change the way we interact with pages, people, and our newsfeed. How Does The Algorithm Currently Work? Right now, Facebook determines what we see in our newsfeeds by ranking content. They use indicators like how many people engage with a post throug...
Last week we saw two big updates from tech giants Facebook and Google. Both of these changes will have major effects on home service businesses, so read up! Update #1: Facebook De-Emphasizes Commercial Content What’s the Update? Facebook’s user engagement has declined, so in an effort to increase it...
As a contractor, you know the importance of social media as a revenue generator for your business. With over 2 billion monthly active users on Facebook, the potential to gain new business is overwhelming. While the potential leads are numerous, they tend to be softer leads (aka people that aren’t as...
As a Spectrum partner, you have access to new and innovative ways to grow your business online. With the rise of social media and customers shopping for your services on smart-phones, we are seeing that high-quality video content separates great companies from good companies and contributes t...
Just this week, Facebook stock hit record highs, having grown 44% year-over-year. Facebook is a massive company, so growing by almost half is a huge deal. The driver behind that growth is surprising, and you may have noticed it taking over your Facebook newsfeed – highly targeted Facebook Ads. What...
Consumers want to know that they’re spending their money wisely, so when they explore your company, they’re looking for proof that you’ll do the job right. Writing blogs and showing pictures of your work provides some proof, but the most powerful evidence comes in the form of testimonial videos. Why...
Here at Spectrum, we are always looking for new ways to drive your business forward. One of the classic lead generation sources for remodelers is the contest entry – where you offer an entry into a contest for free services as a conversation-starter for home owners. This has been a tried-and-true st...
