Blog: SERP
The world of search is shifting, and businesses must adapt to stay ahead. Recent changes to Google's Search Engine Results Page and the rise of generative AI platforms are reshaping how consumers find and interact with information online. For companies within the home services industry, staying visi...
Don’t forget – we’ve also analyzed Google’s recently redesigned layout. Download the full insights to the right! Currently in its beta phase, Google is testing out a new paid search format for home services professionals. This allows Google searchers to view a list of companies, and send quote reque...
Here is a useful thought experiment for home services business owners: Google your business name. For me, that’s “Spectrum Communications Schaumburg.” See what your customers see when they find you online. If you’re investing in your website’s architecture and SEO, your homepage is hopefully showing...
Your company website isn't the only place potential customers will go to interact with your brand online. Social media platforms as well as local search and business accreditation websites can also serve as resources for people who may want to do business with you. Sites like Facebook, Twitter, Yelp...
Here's the thing about creating a successful website: There are many things you must do to make your website a success. Assuming that your idea of online success is increased site traffic and sales, these aforementioned things almost exclusively revolve around SEO. Like the pistons of a Corvette, yo...
Entering most anything into Google Search will yield you ten organic results, which are made up of ten separate component, or parts – though when it comes to influencing the click-through patterns of potential business leads, some of these parts are more important than others. In this two-part artic...
