Your Google Business Profile is a digital asset that holds immense value for your business. It serves as a gateway for potential customers searching for your services online, making it a cornerstone of your digital marketing strategy. But how can you ensure that your listing stands out and reaches i...


Explore the significance of setting ambitious goals, focusing on building a strong reputation for your business in 2024. Consumers today heavily rely on online platforms for home improvement services, amplifying the significance of online reviews in generating new leads. Spectrum offers innovat...


Your Google My Business listing is perhaps the most important piece of digital real estate you can own. It’s the first thing customers see when they search for your business online, making it incredibly vital to your digital marketing strategy. So, how can you make sure your listing reaches its full...


“Make pages primarily for users, not for search engines.” – Google Far too many webmasters make pages and sites which do not actually work well for humans. That is bad search engine optimization (SEO) and will cost your company sales. Here are some SEO mistakes you might be making and how you can fi...


If you are familiar with the phrase “too much of a good thing is a bad thing”, welcome to Keyword Stuffing.  While most SEO personnel and copywriters abide by the regulations set forth by search engines, some rogue writers attempt to deceive the system. They artificially enhance their page rank...


Nearly five months ago, Google Places became Google+ Local - impacting, yet again, the way small businesses are found on the world's most dominant search engine. Although the changes made for a profoundly better and more intuitive user experience, the transition into this new platform was not entire...


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