Spectrum Communications & Consulting, LLC Blog: search marketing news
Curious how many remodelers place ads on Google? We did a study on that! Spoilers: 56% of award-winning remodelers are running paid-search ads. Some remodelers don’t fully realize the effect that the boom in smartphone searches will have on their business. The mass adoption of mobile sea...
You may have noticed – Google search results look drastically different! Instead of ads on the top with many placements down the side of the page, Google advertisements are inserted directly above and below the organic content. Advertisers (and some business owners) have been nervous about the chang...
“Make pages primarily for users, not for search engines.” – Google Far too many webmasters make pages and sites which do not actually work well for humans. That is bad search engine optimization (SEO) and will cost your company sales. Here are some SEO mistakes you might be making and how you can fi...
There is no shortage of “miracle cures” that promise to get your company website on the coveted 1 page of Google. However, while many of these services did work at some point, Google’s ever-evolving algorithm and constantly changing rules have since made them not only obsolete, but detrimental to yo...
Local search is changing the way consumers find and purchase products. Google is an ever evolving animal with the most recent change being Google’s algorithm adjustment referred to as the Penguin Update (Previously known as the Webspam Update). This update is Google's way of cracking down on s...
