Spectrum Communications & Consulting, LLC Blog: search engine optimization
The world of search is shifting, and businesses must adapt to stay ahead. Recent changes to Google's Search Engine Results Page and the rise of generative AI platforms are reshaping how consumers find and interact with information online. For companies within the home services industry, staying visi...
Amidst the rising tide of AI-generated content flooding search engines, Google has taken decisive action with two substantial algorithm updates in March 2024. These updates mark a significant shift in Google's spam policies, aimed at improving user experience by cracking down on websites inunda...
The importance of a meticulously designed website cannot be overstated in leaving a lasting impact on potential customers. An element that is sometimes underestimated but holds significant influence is the Frequently Asked Questions (FAQs) page. Discover the potential game-changing impact for your b...
One Christmas Eve, three ghosts paid ol’ Ebenezer Scrooge a visit. They made him realize two things: 1) He’s been bad and 2) being good is much more rewarding. In so many words, that’s what Matt Cutts has been telling people who try to scrooge Google (i.e., get to the top of a search page une...
Hello, Business Owner. I’m a Responsive Website. I’m what the future looks like. And the future is closer than you think... Before you sign off, hear me out. Because when it comes to your website, switching to responsive design will bring your company the most value, the most usefulness – both now...
Google’s last algorithm update, affectionately known as Panda, stepped aside late last month. On October 3, 2013 Google announced Hummingbird, which is being billed as the company’s largest algorithmic change in 12 years. Google, believe it or not, has been around for 15 years. What is Humming...
When it comes to your company's Internet marketing, is it best to allocate time and money to your search engine optimization efforts or your pay-per-click advertising? Which is better for your business? PPC is a fantastic surface-level way to get your business in front of potential customers almost...
Do you use Google? Do you use Google for work? Could potential customers use Google to find your business? Then read on. The more you know about Google -- you know, what makes it tick -- the better you'll be at using it personally and professionally. The better you'll be at making Google work for yo...
When it comes to finding business marketing success online, few things will get you as far as trust. To dominate industry-specific keywords and become an ostensibly visible company on the Internet, everything you do must emanate trust. Not only is it the cornerstone of healthy human relationships, i...
A comprehensive Search Engine Optimization (SEO) strategy has proven time and again to be a necessary foundation for any company marketing themselves on the Internet. Kudos if your business also participates in some form of social media (i.e. Facebook, Twitter, Google+, LinkedIn). However, now that...
