Thriving in the dynamic home services industry requires constant adaptation for business prosperity. At the forefront of this ongoing evolution is Spectrum, presenting specialized solutions tailored to redefine the processes through which companies cultivate high-quality leads and successfully trans...


An effective sales strategy means understanding your current customer and what they need. Your sales reps must have the right energy to connect with a potential customer during a consultation. After all, sales in the home services industry is personal in nature, as you’re working to improve a custom...


As a home service business, you probably focus a good amount on how many leads you bring in. Leads are obviously important, but no matter how many you get, you can’t fix a bad sales strategy. Increasing your revenue may start with increasing your lead flow, but you also need to improve your other st...


You’re already generating leads by working with Spectrum, but we wanted to take it a step further. Instead of just capturing leads, we want to provide insight behind the leads, so you can better understand who you’re selling to before you walk into your consultation.  Spectrum is excited t...


Data—for many this word conjures up images of Excel spreadsheets and complicated tables with little actionable insight. This mindset can make it hard to see how data fits into the home services landscape. But with new technology and better tracking tools, “data” is getting a new face, particul...


Top Sales Tips for Contractors

As a contractor, you know that having a strong sales team is the key to gaining business and converting leads into lifelong customers. As it is, a great sales presentation should be an indication of the great service to come. Sometimes, it’s easy to forget that finding success in sales boils down to...


About Spectrum

Spectrum helps home service businesses grow with digital lead generation and sales software built for your industry.As a Google Premier Partner ranking in the top 1%, Google rates us as one of the best agencies in the world in performance and customer care. Rely on Spectrum’s innovative software and marketing services to grow your business and bottom line, guaranteed!

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