Want to know more? The FBI released a Public Service Announcement with recommendations - download that to the right! Here is a screen capture, currently live, from a home remodeler in the Midwest. The content of their website has been hijacked by hackers sympathetic to ISIS, the terror group in the...


Can you tell which photos are real, and which ones are stock? 1: 2: 3: You can probably tell that #1 and #2 are stock images. They were downloaded from a huge online database of professional stock photography. If you were to do a quick reverse-image search on Google, you’ll find that currently these...


The largest growth opportunity for small and medium sized businesses is the explosion of mobile technology in the last two years. Have any doubts? Between 2014 and 2015, mobile searches for keywords related to exterior remodeling have risen by 65%. This comes from Google’s own search data. That mean...


No one knows the value of mobile users better than Google. Last month, Google announced the results of their  recent data analysis on mobile users and found that these searchers were 51% more likely to make a purchase than their desktop counterparts. While 51% is a huge number, what’s surprisi...


Words are powerful, but letters are supreme. I mean think about it: the Oxford English Dictionary contains more than 170,000 words and they’re all produced from a finite 26-letter pool. Talk about versatility. It’s no wonder RWD is such a dominant and impressive force when it comes to online marketi...


So you’ve started working out the details of your business’s new website and social media campaign. There’s a lot to think about! Let’s briefly go over your lead generation strategy to make sure everything’s in order. Your site is built with responsive design? Check! It has eye-catching colors and a...


Hello, Business Owner. I’m a Responsive Website. I’m what the future looks like. And the future is closer than you think... Before you sign off, hear me out. Because when it comes to your website, switching to responsive design will bring your company the most value, the most usefulness – both now...


So here’s what happened at a gourmet grocery store about 15 years ago: Researchers from Stanford and Columbia University set up a display of high-quality jams for customers to sample. Customers were also incentivized to buy a jar with a $1-off coupon. Half the customers were shown a display with 24...


Good morning, you lead generation crackerjack, you. That’s right, you. It must be nice waking up to a steady flow of quality leads every day. But then again, what do you expect when you’re doing everything right? Your website is organized, informative, remarkably self-sufficient and it fits any scre...


Whether you know it or not, responsive website design (RWD) is the future of your website. A site built with RWD will adapt its layout to the device it's being viewed on -- a desktop, laptop, tablet or smart phone -- making it easier for visitors to read and navigate a website without having to cons...


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Spectrum helps home service businesses grow with digital lead generation and sales software built for your industry.As a Google Premier Partner ranking in the top 1%, Google rates us as one of the best agencies in the world in performance and customer care. Rely on Spectrum’s innovative software and marketing services to grow your business and bottom line, guaranteed!

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