Pricing Psychology

6 Ways to Better Ads & Higher Profit Margins

Written by Brian McKenzie on February 14, 2013

If you focus your online ads on bargain propositions like “great prices,” you may be losing money on customers with tight budgets. Here are some ways to write ads that are more cost-effective and more persuasive than most sale ads. This article will cover: Clarification Location Quality Personaliz...

Pricing Psychology: 6 Ways to Increase Your Sales By Close of Business

Written by Brian McKenzie on January 31, 2013

1. End your prices in 9—it increases sales dramatically. According to eight studies surveyed by a Harvard Business Review contributor, products ending with a 9 (including the cents digit) outsold similar products ending in a different digit by 24%. Ending your prices with a 9 may increase sales even...

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