Blog: Paid Search
Last month, a prominent trade magazine announced this year’s award winning remodelers. The list is a who’s who of innovative remodeling companies that are at the cutting edge of production and marketing. Here at Spectrum, we are the experts on marketing for remodelers, so we dug into the statis...
Welcome back! In part one we focused entirely on online reviews and the incredible benefits they can provide for your home services business. In addition to implementing a solid online reputation management plan, there are other marketing methods you should incorporate in your overall strategy to in...
The biggest mistake you can make with your home services company’s ad copy is picking one message and running with it. In doing so, you may see positive results, but you’re depriving yourself from knowing if other messages would yield more favorable outcomes. In paid search, you’re paying every time...
As a home services company, location-based marketing and advertising is the key to unlocking more leads. Our own research has found that tailoring messages to relevant audiences within your service area(s) will not only save you thousands of dollars in worthless clicks, it can drop your cost-per-lea...
You may have noticed – Google search results look drastically different! Instead of ads on the top with many placements down the side of the page, Google advertisements are inserted directly above and below the organic content. Advertisers (and some business owners) have been nervous about the chang...
