Spectrum Communications & Consulting, LLC Blog: Paid Search
Coming up with advertising that drives business can be tough, so when something works, it’s easy to just stick with it and carry on. This causes a lot of companies to direct all their attention and marketing spend towards one advertising source instead of numerous channels. But this is a mistake! Yo...
In the home improvement industry, we are constantly looking for new ways to make the phone ring. From billboards to TV ads to great websites, we want to persuade potential customers on the market for our products to pick up the phone and call us. A great Google feature just became available to help...
Home improvement lead generation is becoming a crowded market. Just to name a few titanic companies you are competing with: Amazon Home Services.HomeAdvisor/Angie’s List – now one supersized conglomerate.Home Depot and the other big box home stores. That’s an intensely competitive marketplace! But l...
Ready to get started? Download our Digital Advertising Guide for your plan of attack for lead generation on Google and beyond! With HomeAdvisor buying out Angie’s List this month, the home services landscape is experiencing major changes. Between HomeAdvisor/Angie’s List, Amazon Home Services, Thumb...
Tied in closely with volatile market trends and home values, the remodeling industry can be hard to predict. That’s why we lean on some of the brightest minds in the business to collect data and pull actionable trends from it. In this guide, we connect the dots between Harvard’s Remodeling Futures P...
If you had a second chance to persuade every visitor on your website who didn’t get in touch with you on their first visit, wouldn’t you want to take it? Of course you would! Remarketing ads give you that exact opportunity, following qualified homeowners around the web after they visit your site. Wh...
If you could appear on top of Google search every time someone searched for your competitor, would you want to? Of course you would! By bidding on your competitor's brand name, you can grab leads out of your competitor's sales funnel. We have just the strategy to make that happen. Here’s...
When we visited Mountain View in May, Google announced new features on the horizon for advertisers. The most exciting new feature launch was the plan to increase the size of Google ads by about 50% - eventually. Well, eventually means now! Google made Extended Text Ads available to all advertisers l...
Don’t forget – we’ve also analyzed Google’s recently redesigned layout. Download the full insights to the right! Currently in its beta phase, Google is testing out a new paid search format for home services professionals. This allows Google searchers to view a list of companies, and send quote reque...
Breaking news! Google Search Results are now displaying paid-search advertisements in a radically different way. You may not have noticed this morning, but the traditional 3-placements with trailing ads off to the right side are no more. Instead, Google Ad Placements now display placements above the...
