Spectrum Communications & Consulting, LLC Blog: paid media
As we approach the end of the year, it's more than just a season for holiday celebrations; it's a moment to acknowledge your team's dedicated efforts and the positive changes made for your customers. While compiling finished projects may appear challenging amid the hustle and bustle of yea...
In the ever-changing realm of marketing for home services professionals, precision targeting is a game-changer for those aiming to connect with homeowners. Crafting a detailed profile of your ideal customer is the first step, and Spectrum's suite of tools provides an unparalleled advantage in t...
The end of the year is the perfect time to take stock in your completed projects. After all, your team has been hard at work collaborating with homeowners and using their skills to create meaningful change for customers. Sometimes it can feel as if rounding up your past projects is at the bottom of...
There are billions of active users on social media platforms and the internet as a whole. How can you cut through the noise and reach potential customers with impactful ads? It may seem counter-intuitive, but in order to expand your audience, you should narrow your focus to the consumers who make se...
Spectrum-PSAI is pleased to announce our partnership with Certified Contractors Network (CCN). By combining our decades of home services industry expertise, this partnership will grow quality lead opportunities for contractors by helping them scale their business through smart lead generation. Incre...
Google’s given us one more treat before the end of 2018, and this time, it’s a new display campaign allowing advertisers to pay per conversion. Here’s how it works: Instead of charging businesses for ad clicks or impressions, Google has introduced new bidding options where advertisers are charged wh...
When major advertisers in the home services industry provide paid media reporting at the end of every month, they provide a CPL that is comprised of all of the leads in your total ad spend. Those leads include product keywords, service keywords, and most importantly, your branded keywords. Although...
Advertising on YouTube is becoming an increasingly important avenue for home service businesses to capture and convert leads. Not only does it increase lead quality, but it also does so at an effective cost. If you want to get the most out of your YouTube ad spend, though, you have to tie your strat...
If you ask the average home service professional if they are advertising on YouTube, most would say “no.” And we think it’s time to change that! YouTube advertising offers huge opportunities for contractors, service technicians, and remodelers. Let’s break down how YouTube ads will help you dri...
