Welcome to the Digital Toolbelt, our new content series on the latest digital marketing trends affecting home service businesses. Today we are going to discuss why home service professionals absolutely have to start paying attention to mobile! Remember Gordon Gecko’s infamous quote in the 1990’s mov...


The biggest news this decade is sitting right in your pocket. Smartphones are the elephant in the room for major tech developments that will radically change your business. They’ve changed the way we communicate, the way we research companies, and what we expect from people we do business with. The...


Time for some hard truths. According to Google, as of May 5, there are more monthly searches on smartphones than on desktop computers. Digging into our own data from hundreds of home services companies, we see the same trend. If your site doesn’t look great on a smartphone, you are hemorrhaging lead...


Whether you know it or not, responsive website design (RWD) is the future of your website. A site built with RWD will adapt its layout to the device it's being viewed on -- a desktop, laptop, tablet or smart phone -- making it easier for visitors to read and navigate a website without having to cons...


More people are using their mobile devices to browse the Internet than ever before. With 45% of American adults owning smart phones and 25% owning tablets, consumer Mobile Web traffic is unarguably on the rise and showing no signs of slowing down. With so many consumers surfing the Web, it has becom...


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