Blog: marketing budget
An effective marketing strategy requires multiple customer touchpoints through a variety of channels. As technology advances, customers consume media through a number of platforms and your company should meet them where they are! However, for a diverse marketing portfolio to be successful, it’s crit...
Rather read? Here's the full transcript! As 2018 is coming to a close, I know that everyone is incredibly focused on their 2019 goals and how to effectively get there. One of those big pieces is going to be retroactively looking back at how every single marketing channel that you provided...
A Spectrum manager has a client who is looking to expand into a completely new territory. With that, comes the age-old question, “Is it time for a new website or can we just build upon the one we already have?” When you expand into a new market, it’s likely that nobody has ever heard of your busin...
You may think that you should turn off your paid advertising during the winter, as it’s not really the time that homeowners embark on projects. While your active jobs may slow down during the off-season, your marketing shouldn’t. Your business should be present in the digital sphere all year long to...
When you’re planning your marketing budget as a contractor, the number one question you need to ask yourself is how many leads do I need to meet my revenue goal? This one question will frame your entire marketing strategy. You need to put enough money towards your marketing budget to ensure that y...
