Blog: marketing
For over three decades, Spectrum has been at the forefront of digital lead generation and software provision for the home services industry. Our commitment to innovation and excellence has made us a trusted partner for businesses seeking to enhance their sales funnel and boost productivity. Evo...
Curious how you compare to other home service industry experts? We sent out a survey to remodelers, contractors, movers, and other home service specialists so that you can find out where you stand. See some of the survey highlights in the infographic below, or download the full report to get the mos...
With Google being one of the biggest players in marketing, we pay close attention to what they have to say. Recently, Google released an article on the four things to know about the future of marketing, so we broke down how these things relate to home service businesses like yours. Download the full...
Reading through the industry forums for construction and the remodeling industry, I frequently see business owners asking how long they should expect to wait before their organic strategy starts generating leads. The responses are typically vague if given by an SEO provider, pointing to differences...
Did you hit all of your sales and marketing goals last year? If you weren’t particularly thrilled with the final numbers of 2015, making the most of the New Year should be a top priority for your business. If you’re like most small business owners, you’ve invested in marketing programs that promise...
Ever heard of Kimberly-Clark? No, it's not a person. It's a corporation -- a major one. Kimberly-Clark (KMB) is a publically traded, multi-billion dollar company with nearly 60,000 employees. It produces internationally distributed paper-based products that we all know and use and love. These includ...
Still in beta development, Graph Search isn't accessible to the public yet. However, in anticipation for the launch of its latest product, Facebook invites users to join a waiting list and sit tight until the world's first social search engine drops. Mark Zuckerberg, Facebook's founder and CEO, call...
Is your company’s website as effective at generating sales/leads as it could be? Which aspects of the website have the biggest opportunities for improvement? Pay-per-click advertising is an easy and cost-effective way to collect reliable performance information to answer these questions and generall...
“Make pages primarily for users, not for search engines.” – Google Far too many webmasters make pages and sites which do not actually work well for humans. That is bad search engine optimization (SEO) and will cost your company sales. Here are some SEO mistakes you might be making and how you can fi...
Nearly five months ago, Google Places became Google+ Local - impacting, yet again, the way small businesses are found on the world's most dominant search engine. Although the changes made for a profoundly better and more intuitive user experience, the transition into this new platform was not entire...
