Spectrum Communications & Consulting, LLC Blog: manufacturer marketing
As a remodeling manufacturer, you can feel spread pretty thin. It’s tough to coach your dealers, put out fires, and track everything to know that your whole network is on the track to steady growth. Particularly as your network expands, the problem of scalability becomes even more apparent. So, what...
To hit your aggressive growth goals, you need to keep up with brisk progress on two fronts. First, you need to make sure your existing dealers are flourishing. This you do with great training programs, solid networking opportunities, and by manufacturing an excellent product. Plus you can check in o...
In a recent collaboration between NARI and the National Association of Realtors, 2,000 homeowners who recently completed a home remodeling project were surveyed for their satisfaction with the project. Some of your dealers may be wary of their previous customers, making them reluctant to ask fo...
Holding on to your best and most prolific dealers is a competition. As quality companies, your high-volume dealer is being sought out and pitched by your competitors. Keep an eye on the nationwide trends to make sure that your network can grow in sales volume and retain the very best organizations!...
Digital personal assistants, like Amazon Echo, Google Home, or practically any smartphone, are a standard in the homes your dealers are selling into. The question is, how can your brand take advantage and broadcast your message using this new technology today? Here is an instructive example: You may...
For remodeling manufacturers, determining the strength of a given geography can help you efficiently allocate your limited resources to ensure your most profitable dealers are living up to the opportunity in their area. But how can you tell exactly what that opportunity is? Getting the answer right,...
In the remodeling industry, there are definite seasonal trends that face your dealers. Around the holidays, with lousy weather, fewer consumers are looking to take on optional home improvement projects. How much seasonality impacts your dealers can vary. For instance, I spoke with one large regional...
The home improvement lead generation space is big business. HomeAdvisor bought out the established player Angie’s List earlier this year, likely to monetize their stream of review-based home improvement leads. Google, never one to shy away from competing for advertising revenue, has recently rebrand...
Following the acquisition announcement of Angie’s List by HomeAdvisor’s parent company IAC, we saw news this month of large-scale layoffs at Angie’s List. With an estimated 230 employees leaving the company after the new merger, that means about 20% of the review giant’s workforce has been let go in...
Oftentimes, you have great insights at corporate that can help your dealers grow their businesses and sell more of your products. That advice can fall on deaf ears, though, if your dealers feel that you don’t understand their business or that you don’t understand their market. That’s why it’s import...
