Spectrum Communications & Consulting, LLC Blog: Local Search
The end of the year is the perfect time to take stock in your completed projects. After all, your team has been hard at work collaborating with homeowners and using their skills to create meaningful change for customers. Sometimes it can feel as if rounding up your past projects is at the bottom of...
In an interesting change, Google has begun testing a new search format that will have a deep impact on the moving industry. When customers search for your services, Google displays your company in the local search results alongside your Google reviews. The new format tests only displaying companies...
It seems like nobody likes Yelp – everyone has a horror story of a disgruntled employee or competitor going on and raking them with 1-star reviews. Then, the Yelp filter hides your good reviews, suddenly dinging your great reputation. Plus, their sales team is constantly hounding you to advertise. I...
What sets your local search listing apart from the rest of the stack? If you don’t have the answer or if you don’t rank at all in local search, Google 360 is a game changer. Consumers are constantly looking to see what sets your business apart. With so much information online, they're no longer si...
Little-known fact: free listings are the key to successfully promoting your local business online. The Internet, without question, is the primary method of individuals and businesses alike to research local companies. More and more businesses are reaching these prospects through the use of free loca...
