Blog: Lead management
At ContractingPro, a commitment to providing top-notch home improvement services drives everything they do. But even with a stellar reputation, they recognized the need to enhance their customer acquisition strategy. That’s where Spectrum stepped in, providing the perfect solution to help streamline...
Starting July 31, 2024, Google will discontinue call history reporting in Google Business Profiles. This change may impact businesses relying on Google for call tracking. Spectrum's Call Tracking software offers a robust solution to seamlessly manage your call tracking needs, ensuring continuity and...
Challenged with recruiting top-tier sales talent for your home improvement company, it's essential to set yourself apart by providing genuine value. Picture having a tool that not only improves day-to-day operations but also assures your sales team access to superior quality leads. Enter Spectrum's&...
Identifying and targeting the right leads can make all the difference between success and stagnation. Enter Spectrum's Predictive Match Index™ (PMI), an AI powered game-changer, that empowers businesses to hand-pick the best leads with precision. In this blog, we'll explore how...
Effective customer relationship management plays a pivotal role in achieving and sustaining success. Spectrum's LISA Platform offers a robust solution with seamless CRM integration, providing businesses with the tools to streamline lead management, improve data visibility, and optimize customer...
An effective marketing strategy requires multiple customer touchpoints through a variety of channels. As technology advances, customers consume media through a number of platforms and your company should meet them where they are! However, for a diverse marketing portfolio to be successful, it’s crit...
As digital becomes more robust with advertising opportunities, it is more important than ever to track your inbound leads. Tracking your leads is not inherently complicated, but it requires constant vigilance in order for it to be effective for your business. Lead tracking is not simply asking a c...
Over the last year, we’ve discussed the importance of prioritizing leads that best align with your business, so you can maximize your sales team’s performance and increase your bottom line. Now, we have a software solution that delivers just that. With Predictive Sales AI, a Spectrum Communications...
Generating leads is the key to expanding your business, but do you have a solid marketing plan to ensure continued growth? Between online visibility, digital ads, and maintaining a relationship with current customers, there are a lot of factors that must work together in order for your business to r...
In the home improvement industry, your company’s growth follows a set path. From the struggle of being a one-man-show through the ultimate goal of selling your business or passing it on, you can count on passing the same 4 stages on your way. The Rockefeller Habits refers to the transitions bet...
