Spectrum Communications & Consulting, LLC Blog: lead generation
In the remodeling industry, there are definite seasonal trends that face your dealers. Around the holidays, with lousy weather, fewer consumers are looking to take on optional home improvement projects. How much seasonality impacts your dealers can vary. For instance, I spoke with one large regional...
Last year, mobile usage surpassed desktop usage, and the divide is only increasing. With 77% of American adults owning a smart phone, lead generation is becoming a mobile game. So, what can you do to increase mobile functionality? Two things! The first is to understand the behavior patterns of mobil...
As a contractor, you know the importance of social media as a revenue generator for your business. With over 2 billion monthly active users on Facebook, the potential to gain new business is overwhelming. While the potential leads are numerous, they tend to be softer leads (aka people that aren’t as...
Expanding your business relies on a steady flow of new leads. You understand the industry and have your go-to sources to generate leads, but what happens when your usual sources don’t yield the same return on investment? Taking advantage of all sources depends on having a solid digital marketing str...
Generating leads is the key to expanding your business, but do you have a solid marketing plan to ensure continued growth? Between online visibility, digital ads, and maintaining a relationship with current customers, there are a lot of factors that must work together in order for your business to r...
In the home improvement industry, your company’s growth follows a set path. From the struggle of being a one-man-show through the ultimate goal of selling your business or passing it on, you can count on passing the same 4 stages on your way. The Rockefeller Habits refers to the transitions bet...
Showing up every time your brand is searched for, your Google My Business listing is a great and FREE tool to grow your online presence. Until this week, your company had relatively little control over what was featured on your listing. Not anymore! Starting this week, you have full control over you...
A business is only as good as its employees, but when you’re having trouble finding experienced talent, it might be time to get creative and hire less-experienced help. As it becomes more and more difficult to find seasoned workers, many home improvement businesses are hiring talented employees from...
Ready to get started? Download our Digital Advertising Guide for your plan of attack for lead generation on Google and beyond! With HomeAdvisor buying out Angie’s List this month, the home services landscape is experiencing major changes. Between HomeAdvisor/Angie’s List, Amazon Home Services, Thumb...
Big news this week from two of the largest names in the home services space – Angie’s List has accepted a buyout offer from HomeAdvisor’s parent company, IAC. This follows a rough year for Angie’s List, which saw a steady stream of bad news, including poor stock performance, steady layoffs, an...
