Blog: lead generation
In the realm of digital marketing, it's tempting to rely solely on familiar platforms like Google Ads and Microsoft Ads. However, what if there was a way to extend your reach and convert leads across a multitude of platforms—all with Spectrum? Broadening Your Digital Presence: While Google and...
For over three decades, Spectrum has been at the forefront of digital lead generation and software provision for the home services industry. Our commitment to innovation and excellence has made us a trusted partner for businesses seeking to enhance their sales funnel and boost productivity. Evo...
Introducing PSAI's innovative tool, the Roofing Calculator, designed to transform how contractors engage with website visitors and convert them into quality leads. This groundbreaking software empowers contractors to provide instant estimates, revolutionizing the customer experience and streaml...
Thriving in the dynamic home services industry requires constant adaptation for business prosperity. At the forefront of this ongoing evolution is Spectrum, presenting specialized solutions tailored to redefine the processes through which companies cultivate high-quality leads and successfully trans...
Google Local Services provides a powerful platform for contractors to advertise their services and connect with local customers actively seeking their expertise. In this blog, we'll explore the benefits of Google Local Services and how contractors can leverage this tool to expand their customer base...
If you've been contemplating a home renovation, now might be the perfect time to take the plunge, and here's why: President Joe Biden's Inflation Reduction Act (IRA) is set to revolutionize the home improvement landscape. This legislation, designed to incentivize eco-friendly upgrades, offers homeow...
In the ever-changing realm of marketing for home services professionals, precision targeting is a game-changer for those aiming to connect with homeowners. Crafting a detailed profile of your ideal customer is the first step, and Spectrum's suite of tools provides an unparalleled advantage in t...
In today's fast-paced digital landscape, harnessing the power of Artificial Intelligence (A.I.) is crucial for home improvement companies looking to stay competitive and drive growth. A.I. can revolutionize various aspects of lead generation, from market research to sales proposals. As a Spectrum en...
There are billions of active users on social media platforms and the internet as a whole. How can you cut through the noise and reach potential customers with impactful ads? It may seem counter-intuitive, but in order to expand your audience, you should narrow your focus to the consumers who make se...
As digital becomes more robust with advertising opportunities, it is more important than ever to track your inbound leads. Tracking your leads is not inherently complicated, but it requires constant vigilance in order for it to be effective for your business. Lead tracking is not simply asking a c...
