Blog: lead engagement
In the fast-paced world of home services, identifying the most promising leads can be a game-changer for your business. Spectrum’s Predictive Sales AI and the Predictive Match Index™ (PMI) are here to transform how you assess leads, ensuring you spend your time and resources where they ma...
Your website is not just a digital presence; it's a potential revenue generator. In the off-season, when opportunities may seem scarce, leveraging every tool available is crucial for transforming casual visitors into valuable leads. Spectrum's suite of website conversion tools is the secret weapon y...
An effective marketing strategy requires multiple customer touchpoints through a variety of channels. As technology advances, customers consume media through a number of platforms and your company should meet them where they are! However, for a diverse marketing portfolio to be successful, it’s crit...
Your website is a valuable revenue source for your business, which is why it’s important to have every tool at your disposal to make the most out of a customer interaction. Site conversion is a critical component of your marketing strategy—it’s the difference between an interested visitor and...
