Blog: lead conversion
In the realm of digital marketing, it's tempting to rely solely on familiar platforms like Google Ads and Microsoft Ads. However, what if there was a way to extend your reach and convert leads across a multitude of platforms—all with Spectrum? Broadening Your Digital Presence: While Google and...
For over three decades, Spectrum has been at the forefront of digital lead generation and software provision for the home services industry. Our commitment to innovation and excellence has made us a trusted partner for businesses seeking to enhance their sales funnel and boost productivity. Evo...
Your website is not just a digital presence; it's a potential revenue generator. In the off-season, when opportunities may seem scarce, leveraging every tool available is crucial for transforming casual visitors into valuable leads. Spectrum's suite of website conversion tools is the secret weapon y...
Thriving in the dynamic home services industry requires constant adaptation for business prosperity. At the forefront of this ongoing evolution is Spectrum, presenting specialized solutions tailored to redefine the processes through which companies cultivate high-quality leads and successfully trans...
In the fast-paced digital world, capturing the attention of potential customers can be challenging, but what if there was a tool that could turn an exit into an opportunity? Enter Exit Intent pop-ups – the secret weapon available within your LISA admin, that grabs visitors' attention and gets them t...
Identifying and targeting the right leads can make all the difference between success and stagnation. Enter Spectrum's Predictive Match Index™ (PMI), an AI powered game-changer, that empowers businesses to hand-pick the best leads with precision. In this blog, we'll explore how...
Your website is a valuable revenue source for your business, which is why it’s important to have every tool at your disposal to make the most out of a customer interaction. Site conversion is a critical component of your marketing strategy—it’s the difference between an interested visitor and...
As the busy season begins to slow, now is an excellent time to solidify your review generation strategy. Whether you ask for reviews after the job is done or take stock of your projects and their review potential at the end of the season, reviews add value to your business. How can reviews make a di...
Google’s given us one more treat before the end of 2018, and this time, it’s a new display campaign allowing advertisers to pay per conversion. Here’s how it works: Instead of charging businesses for ad clicks or impressions, Google has introduced new bidding options where advertisers are charged wh...
It’s natural to want to pursue all of the leads that contact your business. After all, we’re taught that every lead is an opportunity. While every lead might bring some sort of opportunity to your business, not all opportunities are created equal nor are they all worth your while. Instead, have you...
