Spectrum Communications & Consulting, LLC Blog: internet marketing
If you want to run a successful online marketing campaign, it’s essential to properly and consistently analyze your website’s traffic. At the end of the day, combing your web traffic and user activity data for patterns and spikes is the easiest way to determine your next marketing move. To do this,...
Your website isn’t a brochure. It’s not meant to just look nice and be informative. Its purpose, first and foremost, is to sell. Sell. Sell. Sell. And then sell some more. If your website isn’t directly generating leads and contributing to the growth of your business, then it hasn’t reached its full...
Marketing isn’t what it used to be. Technology has changed the way businesses market, and the way people seek out information about goods and services has changed right along with it. Marketing your business doesn’t just take effort anymore, it takes knowledge. That’s why a tailored marketing strate...
You are great at what you do. Your customers love your service. Your employees commend your leadership. Your company is where it is today because of your choices and your initiatives. Thus far, you did a fine job. But you want more. You need marketing. A solid marketing strategy will establish your...
“Make pages primarily for users, not for search engines.” – Google Far too many webmasters make pages and sites which do not actually work well for humans. That is bad search engine optimization (SEO) and will cost your company sales. Here are some SEO mistakes you might be making and how you can fi...
There is no shortage of “miracle cures” that promise to get your company website on the coveted 1 page of Google. However, while many of these services did work at some point, Google’s ever-evolving algorithm and constantly changing rules have since made them not only obsolete, but detrimental to yo...
Mark Twain once ended a correspondence with “If I had more time, I would have written a shorter letter.” He meant, of course, that writing concisely is hard . It sucks, actually, and being limited to 140 characters per post on Twitter sucks, too. Many business owners struggle to find quick, engaging...
In part two of this three part series I introduced eight types of traffic sources your business can utilize. In this third and final article, I will address traffic sources that should be kept away with a 10 foot stick. In search engine optimization (SEO) we classify traffic sources as either being...
Local search is changing the way consumers find and purchase products. Google is an ever evolving animal with the most recent change being Google’s algorithm adjustment referred to as the Penguin Update (Previously known as the Webspam Update). This update is Google's way of cracking down on s...
Mobile is making a huge impact and it is time that your internet marketing strategy supports the mobile viewers of your website. You might be thinking, 'yeah, yeah... I have been hearing about mobile and I know it’s important but it doesn’t affect me yet.' Let’s take a look at some real world...
