Blog: increased conversions
At Spectrum, we aim to provide cutting edge software and lead generation to our customers. To accomplish that goal, we have a full staff of statisticians and product experts in place to help you grow your business. We are inviting select clients to a free early access program to leverage their data...
Remodeling is a numbers game. As your business grows, you will be handling a dizzying amount of marketing and sales sources. Keeping track of them can be a challenge, but it is also critical to profitably building your business. Each lead source will perform differently, both in how much it costs to...
It’s the 21 century, and the remodeling industry changed – We’re living in the future. You have a TV, a calculator, and a telephone sitting in your pocket, all at the same time! Here’s a trip down memory lane, looking at the strategies that used to build remodeling empires, but now have been cast of...
You don’t need an expensive camera to take great pictures of your work. All you need is the phone in your pocket! Your average smartphone has a camera that is more than sufficient to take quality photographs that will shine on your website and social media platforms. Wait… I need photos? Yes,...
Can you tell which photos are real, and which ones are stock? 1: 2: 3: You can probably tell that #1 and #2 are stock images. They were downloaded from a huge online database of professional stock photography. If you were to do a quick reverse-image search on Google, you’ll find that currently these...
Forty-one million searches per month. That’s how many people are looking for consumer reviews across the US. Here is a breakdown of which sites are driving that titanic search volume, so you can focus your review-gathering efforts there. The controversial customer reviews giant Yelp has been dominan...
It’s true that consumers have become more selective than ever in choosing a company to do business with. In the customer-driven world of today, people don't do business with just anybody. They want quality products that come with quality service. 89% of consumers said they started doing business wit...
Running a successful home services business takes more than quality work and friendly customer service; you need an effective sales pipeline to keep the new jobs flowing in. At the end of the day, your number one goal is to convert more customers and drive your bottom line, and there isn’t a better...
There were thousands of decisions that went into your website: Which pictures did your company choose to use? Which features did the writers focus the most on? Which products/services did you list first on the home page? Here’s an example of a common decision: Your designer has 3 different photos th...
In 2012, Amazon.com went down for 49 minutes. As a result, the company lost nearly $6 million in sales. Six. Million. In less than an hour. On average, each unique visitor will spend about $189 with Amazon. To put this in perspective, that’s five times more than what eBay’s unique visitors spend.Ama...
