Spectrum Communications & Consulting, LLC Blog: Google Paid Advertising
If your business advertises online, you’ve probably heard of Google Ads. Paid media is an ever-evolving entity that requires a large knowledge base in order to create effective campaigns that produce results. That’s why many businesses turn to agencies to help with their online advertising. There ar...
Google’s given us one more treat before the end of 2018, and this time, it’s a new display campaign allowing advertisers to pay per conversion. Here’s how it works: Instead of charging businesses for ad clicks or impressions, Google has introduced new bidding options where advertisers are charged wh...
