The following questions should be directed toward whoever handles your company's PPC campaign(s). Whether it's an in-house team or an outside agency, you should make these inquiries as soon as possible. Why the urgency? Mainly because pay-per-click advertising is incredibly time-sensitive. An improp...


AdWords, Google’s primary advertising product and main source of revenue, isn’t as simple as it looks. In fact, most AdWords campaigns fail to yield any Return on Investment because, ultimately, advertisers on this platform don’t know how to optimize their ads. Below you’ll find five ways to make th...


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