Spectrum Communications & Consulting, LLC Blog: Facebook
Steve Jobs was a masterful marketer. Because he positioned Apple as an experience, not just a product. He recognized that people connect with striking, beautiful images and actually acknowledge well-crafted, compelling headlines. Apple’s website, for example, is an experience. Every headline generat...
So here’s what happened at a gourmet grocery store about 15 years ago: Researchers from Stanford and Columbia University set up a display of high-quality jams for customers to sample. Customers were also incentivized to buy a jar with a $1-off coupon. Half the customers were shown a display with 24...
Your company website isn't the only place potential customers will go to interact with your brand online. Social media platforms as well as local search and business accreditation websites can also serve as resources for people who may want to do business with you. Sites like Facebook, Twitter, Yelp...
As of last month, Yelp has 1.1 million claimed local business profiles -- a 58% increase over Q1 of 2012. The site, which has 100 million unique visitors every month, is the fastest growing directory and review service on the planet. In other words, it's something you want to be a part of. Claiming...
A comprehensive Search Engine Optimization (SEO) strategy has proven time and again to be a necessary foundation for any company marketing themselves on the Internet. Kudos if your business also participates in some form of social media (i.e. Facebook, Twitter, Google+, LinkedIn). However, now that...
According to Manta.com, a social networking site for small businesses, one-in-three small business owners spend three hours managing their social media accounts every week. 10% spend as much as 10 hours per week -- a healthy bit of time. But is it worth it? Because of the time commitment it requires...
Earlier this month, we published an article that highlighted the Facebook News Feed changes Mark Zuckerberg announced on March 7. The amendments are almost exclusively on the aesthetic front, as Zuckerberg based them on the fact that almost 50% of the content in today's News Feed is visual -- made u...
Somehow, Facebook has a way of giving every new adaption of their site a profound feel while simultaneously making their recently changed version seem old, tired and utterly out-of-date. Yesterday's unveiling was no exception. When Mark Zuckerberg revealed the News Feed design and functionality chan...
Still in beta development, Graph Search isn't accessible to the public yet. However, in anticipation for the launch of its latest product, Facebook invites users to join a waiting list and sit tight until the world's first social search engine drops. Mark Zuckerberg, Facebook's founder and CEO, call...
According to the 2012 Social Media Marketing Industry Report: 94% of all marketing departments use social media to market their business Nearly 60% of marketers devote 8 hours/day to maintain and develop social media 43% of people aged 20-29 spend over 10 hours a week on social media sites 85% of...
