digital strategy

See a Spectrum Partnership in Action: Cochran Exteriors

Written by Jim Wingfield on February 07, 2019

We spent the day with our partners at Cochran Exteriors to discuss 2019 plans and what the marketplace holds for home services. Ross Cochran has built a company that goes against the grain by embracing digital, so he can connect with his customers and market his business in cutting-edge ways....

WATCH: This Owens Corning Roofer Embraces Digital

Written by Jim Wingfield on February 05, 2019

Rather read? Here’s the full interview! Can you tell us about your background in the industry? Jim: So why don’t we start the conversation off by giving me a little bit of your background- where you started within the industry, why you got into it, how long you’ve been doing this, and fill everyon...

So You’ve Added a New Product or Service. Where Do You Go from Here?

Written by Leah Valenti on April 17, 2018

You’re a home service business trekking down a new path. Maybe you’re a window remodeler expanding into siding. Or an electrician that’s diving into installing home automation systems. Or maybe you’re just offering a slight variation on your standard set of services. Whatever the situation is, there...