Blog: digital marketing plan
Community outreach may seem like a concept that’s hard to implement in a business setting, but our partners at EHA Solutions have done just that. I sat down with Michael Goater, Operations Manager at EHA Solutions, to discuss how they approach service. They’ve made community outreach and development...
I was fortunate enough to sit down with Michael Goater, a partner of EHA Solutions, for almost 90 minutes to discuss how he’s had success building service companies, the importance of digital within service verticals, and the HVAC industry as a whole. As you’re aware, this space is currently o...
Rather read? Here’s the full transcript! As we continue our 2019 planning discussion, we’d be remiss if we didn’t take a moment to discuss Spectrum’s Offers and Promotions Engine built directly within our platform. With this toolset and these features, you have the ability to plan out an entire ye...
Like most home professionals, a sizable portion of your lead generation comes in the beginning of the year from working the floors at home shows. Now that home show season is wrapping up, you may be wondering where you should turn for your next lead source. Instead of finding a new source of leads,...
In a recent announcement, Facebook plans to change the way we interact with pages, people, and our newsfeed. How Does The Algorithm Currently Work? Right now, Facebook determines what we see in our newsfeeds by ranking content. They use indicators like how many people engage with a post throug...
When you’re planning your marketing budget as a contractor, the number one question you need to ask yourself is how many leads do I need to meet my revenue goal? This one question will frame your entire marketing strategy. You need to put enough money towards your marketing budget to ensure that y...
You’re already generating leads by working with Spectrum, but we wanted to take it a step further. Instead of just capturing leads, we want to provide insight behind the leads, so you can better understand who you’re selling to before you walk into your consultation. Spectrum is excited t...
We love this time of year—holiday spirit is in the air, hot cocoa is flowing aplenty, and industry trend predictions are giving us ideas on how to boost our business. The amount of content out there can be overwhelming, though, so we dove into the industry reports for you and put together the...
