Spectrum Communications & Consulting, LLC Blog: data science
We spent the day with our partners at Cochran Exteriors to discuss 2019 plans and what the marketplace holds for home services. Ross Cochran has built a company that goes against the grain by embracing digital, so he can connect with his customers and market his business in cutting-edge ways....
Rather read? Here’s the full interview! Can you tell us about your background in the industry? Jim: So why don’t we start the conversation off by giving me a little bit of your background- where you started within the industry, why you got into it, how long you’ve been doing this, and fill everyon...
What if you knew everything about a home before walking through the door? It’s truly the home that’s eligible for a sale, so your sales team should know as much about it as possible before walking into an appointment. Understanding a home inside and out starts with knowing key data points about that...
During certain points of the year, “too many leads” sounds like a dream come true. But when you’re actually faced with the situation, we all know it isn’t pleasant. You’ve spent all of this money on marketing, and now your hard-earned leads are overwhelming your business, leaving potential revenue s...
