Blog: data
Your Customer Relationship Management (CRM) system tells a crucial story about your home service business: who’s interested in your services, and how they came to learn of them. When used correctly, this CRM data can be a powerful tool for generating more sales opportunities, but many businesses don...
You’re already generating leads by working with Spectrum, but we wanted to take it a step further. Instead of just capturing leads, we want to provide insight behind the leads, so you can better understand who you’re selling to before you walk into your consultation. Spectrum is excited t...
Data—for many this word conjures up images of Excel spreadsheets and complicated tables with little actionable insight. This mindset can make it hard to see how data fits into the home services landscape. But with new technology and better tracking tools, “data” is getting a new face, particul...
