Blog: custom audience
In the ever-changing realm of marketing for home services professionals, precision targeting is a game-changer for those aiming to connect with homeowners. Crafting a detailed profile of your ideal customer is the first step, and Spectrum's suite of tools provides an unparalleled advantage in t...
There are billions of active users on social media platforms and the internet as a whole. How can you cut through the noise and reach potential customers with impactful ads? It may seem counter-intuitive, but in order to expand your audience, you should narrow your focus to the consumers who make se...
