Blog: CRM
Effective customer relationship management plays a pivotal role in achieving and sustaining success. Spectrum's LISA Platform offers a robust solution with seamless CRM integration, providing businesses with the tools to streamline lead management, improve data visibility, and optimize customer...
An effective marketing strategy requires multiple customer touchpoints through a variety of channels. As technology advances, customers consume media through a number of platforms and your company should meet them where they are! However, for a diverse marketing portfolio to be successful, it’s crit...
Your Customer Relationship Management (CRM) system tells a crucial story about your home service business: who’s interested in your services, and how they came to learn of them. When used correctly, this CRM data can be a powerful tool for generating more sales opportunities, but many businesses don...
