Spectrum Communications & Consulting, LLC Blog: copywriting
A pay-per-click ad should only target people who are ready to make a purchase immediately. To help advertisers do so, Google created negative keywords. Negative keywords increase PPC profits by cutting the number of irrelevant visitors (clicks) you pay for. For example, if you’re running ads selling...
You are great at what you do. Your customers love your service. Your employees commend your leadership. Your company is where it is today because of your choices and your initiatives. Thus far, you did a fine job. But you want more. You need marketing. A solid marketing strategy will establish your...
If you want your website to be a competitive force on the Internet, you have to play by the rules -- Google's rules, that is. Below are the 4 biggest, most common and most dangerous mistakes plaguing today's websites. If you learn to recognize and avoid them, your website's SEO and user experience w...
Is your company’s website as effective at generating sales/leads as it could be? Which aspects of the website have the biggest opportunities for improvement? Pay-per-click advertising is an easy and cost-effective way to collect reliable performance information to answer these questions and generall...
Entering most anything into Google Search will yield you ten organic results, which are made up of ten separate component, or parts – though when it comes to influencing the click-through patterns of potential business leads, some of these parts are more important than others. In this two-part artic...
What’s at the Soul of Great Advertising? Advertising isn’t logical – far from it, in fact. Advertising doesn’t have to make perfect sense; it doesn’t necessarily have to teach us anything or deliver tons of information or give us the skinny, either. No. Advertising doesn’t have to do any of that. T...
