Spectrum Communications & Consulting, LLC Blog: conversion rates
Oftentimes, your dealers will have their hands so full running their businesses, that they will miss the big picture insights that can help them grow their businesses. Help your dealers sell more of your products by knowing what to look for at each stage of the sales funnel, and knowing what to fix...
Remodeling is a numbers game. As your business grows, you will be handling a dizzying amount of marketing and sales sources. Keeping track of them can be a challenge, but it is also critical to profitably building your business. Each lead source will perform differently, both in how much it costs to...
It’s the 21 century, and the remodeling industry changed – We’re living in the future. You have a TV, a calculator, and a telephone sitting in your pocket, all at the same time! Here’s a trip down memory lane, looking at the strategies that used to build remodeling empires, but now have been cast of...
You don’t need an expensive camera to take great pictures of your work. All you need is the phone in your pocket! Your average smartphone has a camera that is more than sufficient to take quality photographs that will shine on your website and social media platforms. Wait… I need photos? Yes,...
Can you tell which photos are real, and which ones are stock? 1: 2: 3: You can probably tell that #1 and #2 are stock images. They were downloaded from a huge online database of professional stock photography. If you were to do a quick reverse-image search on Google, you’ll find that currently these...
It’s true that consumers have become more selective than ever in choosing a company to do business with. In the customer-driven world of today, people don't do business with just anybody. They want quality products that come with quality service. 89% of consumers said they started doing business wit...
Think about your sales goals, and then think about how you feel before they’re met each month (or week, quarter, whatever time frame is applicable for your business). Are you relaxed and unconcerned, even if your profits depend on how well you convert your leads and sell your product or service? P...
