Blog: call-to-action
Thriving in the dynamic home services industry requires constant adaptation for business prosperity. At the forefront of this ongoing evolution is Spectrum, presenting specialized solutions tailored to redefine the processes through which companies cultivate high-quality leads and successfully trans...
Working with contractors, we’ve gotten to know the ins and outs of the home improvement business. One particular problem that we run into with many of our partners is that they don’t pick up their phones. Sales leads are going to voicemail, or more likely, leads are dying in voicemail, because that...
As marketing experts in the home services industry , we are frequently asked by our remodeling partners: when should I have staff to answer my phones? At the heart of the question is the balance between the cost of staffing your phones after-hours and the benefit of answering after-hours calls. So,...
Think about your sales goals, and then think about how you feel before they’re met each month (or week, quarter, whatever time frame is applicable for your business). Are you relaxed and unconcerned, even if your profits depend on how well you convert your leads and sell your product or service? P...
In 2012, Amazon.com went down for 49 minutes. As a result, the company lost nearly $6 million in sales. Six. Million. In less than an hour. On average, each unique visitor will spend about $189 with Amazon. To put this in perspective, that’s five times more than what eBay’s unique visitors spend.Ama...
Imagine a sixty-something woman wearing jeans and a sweater. A single gold band – her only piece of jewelry – adorns her ring finger. Her hair is thick and short and silver. She’s walking hand-in-hand with a brown-haired little boy who won't stop jumping. This was my grandmother, my babushka, i...
Here's the thing about creating a successful website: There are many things you must do to make your website a success. Assuming that your idea of online success is increased site traffic and sales, these aforementioned things almost exclusively revolve around SEO. Like the pistons of a Corvette, yo...
