Blog: Branding
A Spectrum manager has a client who is looking to expand into a completely new territory. With that, comes the age-old question, “Is it time for a new website or can we just build upon the one we already have?” When you expand into a new market, it’s likely that nobody has ever heard of your busin...
Renaming your company sounds like a drastic action—and you’re probably wondering why the heck we’d recommend it. But there are some substantial reasons for considering a name change. The wrong name can have a hugely negative effect on your digital marketing. We’re not just talking about your...
If you could appear on top of Google search every time someone searched for your competitor, would you want to? Of course you would! By bidding on your competitor's brand name, you can grab leads out of your competitor's sales funnel. We have just the strategy to make that happen. Here’s...
Ever heard of Kimberly-Clark? No, it's not a person. It's a corporation -- a major one. Kimberly-Clark (KMB) is a publically traded, multi-billion dollar company with nearly 60,000 employees. It produces internationally distributed paper-based products that we all know and use and love. These includ...
