Blog: blogging
Your website’s blog is a powerful tool that can help you connect with your audience, establish authority, and boost your search engine rankings. With Spectrum’s wide array of tools and services, you can easily grow your blog and maximize your website traffic. In this blog, we’ll explore effective st...
Welcome back! In part one we focused entirely on online reviews and the incredible benefits they can provide for your home services business. In addition to implementing a solid online reputation management plan, there are other marketing methods you should incorporate in your overall strategy to in...
Like your day-to-day routine, your home service company’s blog needs structure. Having a schedule of when blog content should be published is essential for boosting your visibility on Google and attracting qualified leads. As an example, here’s a study we did on the correlation of traffic generation...
Below is a no-nonsense questionnaire every business owner should take. Please take it sooner rather than later. Note: These questions are about your online marketing. The more questions you answer “Yes” to, the more likely it is that you’re adequately prepared for the online consumers of 2...
As a follow-up to our last article, which highlighted the value of business blogging, here’s a post about how to actually write one – a good one. Ultimately, it comes down to two things: content and aesthetics. Of course, these terms are very broad, so let’s narrow them down: CONTENT: Make It Intere...
Most Companies have a website with information about who they are and what they do. However, most Companies do not continually grow the content on their website. It remains stagnant, unchanging. Yawn. Website content or onsite SEO has always been important. But today, more than ever, it is vital tha...
