Google has announced important updates to its Local Service Ads, impacting how businesses appear in branded searches and how disputes are handled. Here’s what you need to know.

Google Local Service Add Branded Searches:

Google Local Service Ads will now show for branded searches, meaning your Local Service Ad will be the only ad displayed when someone searches for your brand. This feature is enabled automatically, offering increased visibility.

If you already run branded search campaigns through Google Ads, compare the costs of both platforms to ensure you are maximizing efficiencies. Unlike branded search ads, competitors can't bid for your brand name on Local Services.

Your ad is the only one that will show. If your branded search leads are significantly cheaper than what you are getting on Local Services, consider disabling the branded search feature on your Local Services profile settings.

Google Local Service Add Automated Disputes:

Google has automated the dispute process for Local Service Ads, removing the option for manual disputes. Ensure your service areas and job types are accurately listed in your GLSA settings to minimize irrelevant leads and disputes.

On a positive note, Google states advertisers should expect the same or, in some cases, more leads credited. Monitor lead quality and costs to understand the impact of this change.

Maximizing Google Local Service Updates:

  • Evaluate Branded Search Strategy: Compare GLSAs and PPC for branded searches to decide whether to keep the automatic GLSA feature.
  • Optimize Service Settings: Update your GLSA settings to reflect accurate service areas and job types.
  • Monitor Lead Quality: Track lead quality and costs to assess the effectiveness of GLSAs and automated disputes.

By staying informed and adjusting your strategy, Spectrum customers can effectively leverage these Google Local Service Ad updates to maintain visibility and attract high-quality leads.